KFC: A Matter of Multiple Personalities
Did you notice that KFC changed their name to Kitchen Fresh Chicken? I noticed. And I saw all their advertisements about how damn fresh and healthy it is. Because everyone knows that being fried is just not fresh, and not healthy. I’d like to know if they actually changed the menu at all.
Well, now KFC seems to have two names. I just watched an ad targeted at the urban market full with flashy colors, a rapped jingled, and everyone with a bucket of their favorite Kentucky Fried Chicken. Yeah, apparently its not Kitchen Fresh anymore. Or is it? Can anyone clear this up. Or has Pepsi decided that they should demographically code their food to mean two very different things.